Bill Crespo Bio

“Ever wonder why you have the better presentation and product, yet someone else gets the sale? Most likely the buyer was influenced differently, and better, by the other sales team.”
– Bill Crespo, President

Background

Bill Crespo joined the sales profession in 1980 and has been influencing people in a positive manner ever since. Whether as a professional actor in radio/TV commercials, salesperson, event marketer, or sales performance coach, Bill has always been successful in getting people’s attention and connecting with them.

In 2000, he founded The Crespo Group, a sales performance coaching company that takes sales and marketing professionals to higher levels. He quickly found himself crisscrossing the country conducting sales training for a wide variety of industries including real estate, finance, and product sales.

The Workshop

As Bill trained thousands of sales and marketing staffs, he also listened with a keen ear. He took that salesperson information and developed a unique two-day workshop called Power Prospecting, which has been credited by many individuals and companies for raising their sales an average of 25 – 100%.

One of the nation’s largest realty company, has contracted with Bill for the past three years so he can train their realtors in his proven techniques of sales success. Bill attends conventions as a trainer and also travels to many states where he trains specific teams who’ve requested him.

The Team

Bill also learned over the years that a sales force needs more than technique. They also need guidance on marketing, website, social media, mental performance, physical performance, and personal image. Spotting this gap in the industry, Bill seized the opportunity and assembled under one roof a team of experts who are inserted into his coaching program at the appropriate time, if needed.

Changing With The Business Climate

When the financial crisis hit in 2008, Bill took notice of the changing business landscape. Company’s buying habits and needs changed. What salespeople and management used to get away with before 2008 no longer worked. The pool of clients and leads shrank. Competition for market share increased.

Bill tweaked his training and workshop accordingly and began providing sales teams with new skill sets — such as understanding personality styles, using non-verbal and verbal cues to adjust your information on the fly, and other important nuances of successful sales.

Rebuilding a top-notch sales team

Bill is fond of saying, “Ever wonder why you have the better presentation and product, yet someone else gets the sale? Most likely the buyer was influenced differently, and better, by the other sales person or team.” The Crespo Group helps companies win more contracts and make more sales — in bad and good economic times.